Public notaries in Romania don't usually see the value of branding and stick to institutional identities, with everything else done in-house at lower quality levels. It's a field often seen as cold and arogant, with no real care for people's needs beyond papers. Oana Mihuțiu Public Notary Office was different.

Public notaries in Romania don't usually see the value of branding and stick to institutional identities, with everything else done in-house at lower quality levels. It's a field often seen as cold and arogant, with no real care for people's needs beyond papers. Oana Mihuțiu Public Notary Office was different. With a keen understanding of the role that strategic branding and a correct visual identity can have on their reputation and business growth, the people at BNP Mihuțiu came to us to take a leap ahead of the industry. We designed a distinctive, refined yet friendly visual system that centers around the monogram OM (which in Romanian means human). The logo and colors evoke a dynamic, insightful and embracing feeling of empathy towards clients. We designed print collaterals, digital assets and their website, which hosts an easy to navigate calculator of taxes and commissions.