One of our dearest branding projects was The Trumpets, so naturally the idea of working again with the same client for a different one got us excited. What we were taking on was a new concept for the city, a dual-themed place for coffee and wine lovers. Right from our first meeting, we saw the opportunity of building the visual and verbal identity on these two complementary elements.

One of our dearest branding projects was The Trumpets, so naturally the idea of working again with the same client for a different one got us excited. What we were taking on was a new concept for the city, a dual-themed place for coffee and wine lovers. Right from our first meeting, we saw the opportunity of building the visual and verbal identity on these two complementary elements. After exploring several directions, we reached the big idea, a visual metaphor, further explained by the brand name: a “mythical” creature, half wolf and half rooster, a combination of nights and mornings through the temporal bond between coffee and wine in the two moments of the day. We then designed the interior and exterior signage, the menu, the packaging for the take-aways, then the online and offline marketing campaigns. What resulted was a memorable brand concept for a place which delivers an unique experience to its customers.