Codecamp started out back in 2008 in Iași, in an extremely young IT landscape that showed significant signs of growth in the future. Three professionals in the field felt the need to create a space where the community could meet and share knowledge and ideas. In the past 12 years, the conference grew to a nation-wide multi-annual event, with over 40.000 attendees and more than 45 conferences, important partners (both companies and communities) and international speakers from major companies.

Codecamp started out back in 2008 in Iași, in an extremely young IT landscape that showed significant signs of growth in the future. Three professionals in the field felt the need to create a space where the community could meet and share knowledge and ideas. In the past 12 years, the conference grew to a nation-wide multi-annual event, with over 40.000 attendees and more than 45 conferences, important partners (both companies and communities) and international speakers from major companies. We researched to find out what Codecamp is truly all about, and the answer was right there in front of us. Codecamp is not about any particular track, presentation or masterclass. It’s about the new careers that start after the conference ends, the new teams and projects that are born from the people that meet there and exchange ideas, the impact and growth that is felt in the years to come in the industry itself. Codecamp is about what happens next. This became the new tagline. We designed the new identity from this core message outward. The new logo is a bold, modern statement that shows a brand that knows what it’s doing. The ongoing story writes itself and the blinking cursor conveys this exact message, that Codecamp is always about what is written next. We chose to be even bolder by opting for dark backgrounds with white lettering for almost all of the digital touchpoints. Because every city is a chapter in Codecamp’s book, we developed a colour system that assigns different colours to each of them. We then started implementing all of the materials that were needed to ensure a completely new brand experience in every touchpoint: signage, business cards, letterheads, presentation templates, event lanyards and badges, apparel, event agendas, gift-bags and all the digital assets from email to social media.