With a sustainable approach to delivering healthy products to consumers through their 5 meal plans while supporting local farmers and producers, Petisante aimed to be Romania's first choice for meal delivery. They approached us to create a strong brand for their business and to ensure their value shine through its communication.

With a sustainable approach to delivering healthy products to consumers through their 5 meal plans while supporting local farmers and producers, Petisante aimed to be Romania's first choice for meal delivery. They approached us to create a strong brand for their business and to ensure their value shine through its communication. The visual identity is anchored in their business model. We chose earthy and natural colors to show that their products are all fresh and locally farmed. The logo, a pictorial symbol, ties a depiction of a wheat with a fork as its root. We wanted it to look like a stamp of quality so we encircled it. The online shop we designed is a joy to look at and easy-peasy to navigate. A combination of beige, dark and light brown, vibrant orange and white all accompany a clean layout from homepage to checkout. We used isolated high-quality imagery to make the pages feel organic and give it dimension.