Creating a brand that breathes adventure the moment you get in contact with it is no small task. This is what the founder of Vixi wanted us to achieve. The company offers unique, curated trips for adventurous travelers who travel in groups. Given that the target is so niched, we had to deliver an exciting branding solution.

Creating a brand that breathes adventure the moment you get in contact with it is no small task. This is what the founder of Vixi wanted us to achieve. The company offers unique, curated trips for adventurous travelers who travel in groups. Given that the target is so niched, we had to deliver an exciting branding solution. The brand mark is a letterform constructed out of a wild landscape: two mountain peaks and clear water. The pieces come together to form the brand initial V but also a heart for the passionate ones, because it takes a strong soul to embark on such trips. The colors are inspired by the blurry horizon line between the blue sky and the green meadow. These gave us the opportunity to create a unique illustration style for the brand. The website we designed focuses on clear messaging and imagery, with rich, contrasting colors. The illustrations depict unique, exciting moments in a traveler's journey, with nighttime campfire scenes and conquered peaks.