Powa is a mobile app that enables users to better understand the intricacies of energy contracts, suppliers and legislation, to compare supplier offers available in their region, choose the best price for them and switch to a new contract seamlessly. We had the pleasure of working on a complex project, imagined by one of our long-term clients, who has huge experience working in the energy field. We were commissioned with designing the visual and verbal identity of the new brand, the new website and the UX/UI of the mobile app for iOS and Android.

Powa is a mobile app that enables users to better understand the intricacies of energy contracts, suppliers and legislation, to compare supplier offers available in their region, choose the best price for them and switch to a new contract seamlessly. We had the pleasure of working on a complex project, imagined by one of our long-term clients, who has huge experience working in the energy field. We were commissioned with designing the visual and verbal identity of the new brand, the new website and the UX/UI of the mobile app for iOS and Android. We started the project with the goal of understanding the market and the users. We researched each major energy provider in Romania, putting together moodboards to see how they communicate visually, analysed the way they talk to their customer especially in the digital landscape and finally put together a research report containing the findings. This helped us to better position and differentiate the brand. We created the name Powa both as a clear reference to the energy field (derived from the word “power”) and for the friendly, cheeky vibe. After all, the brand name must be a statement to the clear intent of breaking the rigid barriers of communication in the industry, in which people have a hard time understanding legislation, their rights and obligations, contracts, invoices and so on. We designed a custom logotype for Powa, from the ground up. The mark is bold, strong and dynamic. It positions the product as trustworthy and dependable.