Netop is a software company with offices in Denmark, United States, Switzerland and Romania. They approached us to redesign the website for Live Guide, a secure chat solution custom tailored for their customers and packed with amazing features. A big problem however was their outdated website which was lacking in aesthetics as well as coherence in communicating its benefits.

Netop is a software company with offices in Denmark, United States, Switzerland and Romania. They approached us to redesign the website for Live Guide, a secure chat solution custom tailored for their customers and packed with amazing features. A big problem however was their outdated website which was lacking in aesthetics as well as coherence in communicating its benefits. When starting work on a project we try to make sure we have as many discussions as possible with our client so that we have a good enough chance to find relevant information that we can then use to make the right decisions. After many questions and pleasant discussions we were ready to create an outline of the project. In order to align the product benefits with the profile of the audience, project trust and make sure potential customers understand that Live Guide is a tool for communicating we decided to take a strong visual approach to how we convey messages on the website. We took the time to design an illustration based system with human figures as the foundation for each graphic. The final design brought everything together. We chose the Tablet Gothic font family for its modern feel and confident construction, so we could project the same characteristics for the product. The color palette is vibrant and the illustrations/icons are courageous. We wanted to move away from flat design and use subtle gradients to give everything a dimensional feel. The illustrations are inviting and tell small stories.