Bellaria is an iconic and well established hotel and restaurant in Iași, Romania, but it needed an identity that would align its communication with its values and the challenges the market was facing. We managed to design a new brand as a bold statement and yet a quiet and trustworthy promise.

Bellaria is an iconic and well established hotel and restaurant in Iași, Romania, but it needed an identity that would align its communication with its values and the challenges the market was facing. We managed to design a new brand as a bold statement and yet a quiet and trustworthy promise. Born out of a new brand promise of delivering excelent hospitality services, the new visual platform embraces the connection between two key identifiers in the hotel's physical space: the beautiful garden shadowed by lilacs and the omnipresent art pieces throughout the hallways and event rooms. What resulted is a clear and calm visual expression, almost like a waltz in its rhythm, painted through a contemporary and daring choice of colors that moves away from the muted and timid palettes that hotels are still using.