The IT industry in Iași saw an exponential growth in the past 10 years, with over 13.000 people working in tech companies locally. At one point, the human resource demand surpassed the offer, so companies like Wantsome started to emerge. Created in Iași with the help of people passionate about IT and willing to share their experience, the Wantsome academy has developed over the last 5 years as the top solution in alternative programming education and industry-related interests, in North-East Romania.

The IT industry in Iași saw an exponential growth in the past 10 years, with over 13.000 people working in tech companies locally. At one point, the human resource demand surpassed the offer, so companies like Wantsome started to emerge. Created in Iași with the help of people passionate about IT and willing to share their experience, the Wantsome academy has developed over the last 5 years as the top solution in alternative programming education and industry-related interests in North-East Romania. We had to create a brand that makes the field appealing to everyone, even though programming might seem scary. So we created a visual identity that is friendly, colorful and approachable. We used basic geometric shapes and combined them in layouts to take the potential client's imagination back to childhood memories, where they used colored blocks to learn and build things. The logo is a simple shape composed of a square and a semicircle that looks like a computer screen but also a human figure. We animated it and it became a distinguishable figure for the brand. We then created print and digital layouts that combine typography, shapes and tech icons. We used a flexible layout for the logo, not constraining it to a single arrangement. Wantsome has since become the leading tech academy in the region of Moldova, with over 70 mentors and a newly opened office in Bucharest.