Vertify is an established SEO and content marketing company based in Bucharest, Romania. They're highly adaptable and innovative, tailoring custom content to each client they serve. Each project they take on has measurable results that impact business growth and lead to organic reach. They needed to show their clear and smart approach so we designed a visual identity to show just this.

Vertify is an established SEO and content marketing company based in Bucharest, Romania. They're highly adaptable and innovative, tailoring custom content to each client they serve. Each project they take on has measurable results that impact business growth and lead to organic reach. They needed to show their clear and smart approach so we designed a visual identity to show just this. We created a clean logotype and made it unique to their brand promise by lifting the yellow dot on the "i" as a beacon that gets noticed instantaneously. It ties in with their name wonderfully. We contrasted the yellow with an electrifying blue and created a photographic style based on two-color gradient maps. All the brand collaterals, up to the website, are aligned to the visual identity with generous negative space, large fonts and a bold use of the yellow dot.