Bogdaar wants to become, through the power of example, an important landmark both in the community of Iași specialists with a civic spirit as well as in the community of professionals in architecture from Romania, who are not shy to share good practices and coherent innovations in the field and to help tame the local landscape.

Bogdaar wants to become, through the power of example, an important landmark both in the community of Iași specialists with a civic spirit as well as in the community of professionals in architecture from Romania, who are not shy to share good practices and coherent innovations in the field and to help tame the local landscape. Through courage and perfect planning, Bogdaar delivers pluridisciplinary guidance in architectural projects. But this was not the main differentiator we wanted to convey through the visual identity. We created a clean and modern logotype by bridging the A letters in the brand name to convey the connection between community and knowledge, passion and innovation. The result was a flexible logo that extends and contracts to adapt to any given canvas. This way we could use it along the edges of prints and layouts as a signature mark of the visual communication. We chose a brand color palette with both earthy and soft shades that is inspired by nature. It gives contrast to the brand visuals and shows Bogdaar's view that architecture should respect and embrace its surroundings.